Venue Marketing

Venue Marketing

Laura Jefferies is a Marketing Executive at Twickenham Stadium . It’s Laura’s job to drive venue sales at the iconic London venue, and keep the place buzzing with events. Laura is a trailblazing events industry professional, winner of the Marketing Award at the prestigious MIAList awards in 2016. Laura worked previously at the National Theatre, and sits on the social committee for Unique Venues of London. In 2016 Laura took out a Prime Hi

Venue Marketing

Today's world of digital sales and marketing brings up a wealth of new words and phrases that, on first glance, can be dauntingly unfamiliar and may make you want to jump into a time machine back to the good ole-fashioned days of cold calling and smooth talking. But there's no getting away from the fact that modern techniques are here for good. So the marketing team at Hire Space has put together a go-to guide for the terms you may come across in 2017 and beyond. PPC:

Venue Marketing

If other businesses are benefiting from new tech offerings, why shouldn't us #eventprofs get a slice of that pie? 1. Buzzhire On-Demand Staffing We all fear that same event nightmare: You're putting on an event in a couple of hours. You've set up the presentations for the first stream of the event with the second stream ready in the other room. Everything is on track until you get that WhatsApp message from a team member who would be manning the registration desk and clo

3 min read

Hire Space

We're very excited to introduce EventLAB , our first two-day event designed to take event professionals through every step of the event planning process. We'll be bringing you the latest updates in the run-up to the event in our 'EventLAB Series' , including relevant content and a little glimpse of the speakers, workshops and themes that will feature at the event. In the first instalment, we’ll explain all there is to know a

Venue Marketing

Four years ago, we launched Hire Space to connect event venues with new customers easily via our online platform and Venue Expert service. We've come up with 6 reasons why Venue Managers might like working with Hire Space, and why venues should join the club ! 1. Best SEO in the Industry = High Web Traffic Our Marketing team has enhanced our site visibility on search engines and as a result 1.3M customers visited our web site in 2016 (7% higher than the previous year). Ou

2 min read

Venue Marketing

Has your venue recently undergone a refurb or even more excitingly, launched a brand new event space for hire? Our Community Support team have compiled some top tips to help you add new space profiles easily on Hire Space. How to Add New Space(s) for Publishing Log in to your venue account on Hire Space then head to the Spaces tab. Name your new space then click the button labeled Add a new space. Using Will's Studio as an example, the Spaces tab d

2 min read

Venues

1. Whatever event you put on, they're always enthusiastic about it A Hire Space venue manager not only helps you set up a room, but also makes sure that your guests will have a memorable experience. Once, Harry Upton who's based at Madame Tussauds , hosted an after party for 750 Star Wars fans. Not exactly a fanatic himself... What did he do? He read up on everything Star Wars, got the DJ to mash up the saga's theme songs and everyone dan

3 min read

Digital Marketing

Now that we’ve had a quick look at the beginnings of online marketing , it’s time to start looking at what you, as venue marketeers, can do to start bringing in brand new customers online. Your own website is the place to start, and you should play a big part in deciding how it looks. Whether you are building it yourself, or are outsourcing it to a web developer, it should be a reflection of your business - and you know that best! It should

5 min read

Digital Marketing

If Facebook is a scatter-gun, where your marketing can get to everyone, then LinkedIn is a sniper. It can pinpoint people precisely, on the basis of location, gender, but most importantly, their job. So, if you're after conferences, you can target conference planners. After meetings? You can target meeting planners. After weddings? You can target wedding planners. Here's how. LinkedIn is a business-focused platform, and so it attracts people who are in a high-income bracket, as well as those

3 min read

Venues

As a keen advocate for your venue, you might wonder about your profile's marketing exposure from time to time. Our Community Support team have compiled some top tips to help you optimise your venue profiles for customers. Big Q: Is My Venue Profile Published? Head to hirespace.com , where customers carry out their venue searches. Click the green Search button on our homepage and then click More Filters. Run a search using the Venue Name filter and click Show Results.

2 min read

Digital Marketing

As a venue, you should have some beautiful, professional photos. And not just of the whole of your space - even the little things, the trinkets, the details, the touches that make your venue what it is. But are you making the most of them? Pinterest is the photographer's paradise. It's a place of strong hues, inventive ideas and beautiful images. It's a place that, for venues, is the ideal landscape to get people excited about what you can offer to everyone planning their event. Here's a step-

4 min read

Venue Marketing

As a way of getting a message across, of telling a story, or of making a memorable impression, videos are number one. There is no competition. The world is on autoplay, and any marketing strategy needs to have a plan to use them. Here's a five-step plan to get you started. Before we get into how to create a great YouTube video, you've got to create your YouTube Channel. Much like creating a social media 'page', the process is easy to follow. You can get started by clicking here.

3 min read

Digital Marketing

Calling go-getting venue managers! In this series, we'll discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more great (and often free) ways to generate new customers for your venue. You can see the full breakdown of the Venue Marketing Series below: 1. Introduction 2. A brief history of online marketing 3. On

3 min read

Venues

This blog is written for Hire Space venue managers. Not yet a Hirespacer but wanna get involved? Sign up your venue now . Enquiries can be unsuitable at a venue for a number of reasons. Lack of availability, incompatible production requirements, or simply, your space is just too big or small for the client's guest numbers. Rather than turning the client away, why not introduce them to our Venue Experts at Hire Space

1 min read

Venue Marketing

Lots of venues have a team of event superstars managing enquiries daily. Because of this, quite a few venue managers have requested a feature allowing them to manage access to their venue profiles easily. That means adding and removing team members' Hire Space accounts, in a few clicks. Guess what? It's been released! Add a new admin in 28 Seconds: Give it a go! First, log into your Hire Space account and head to your venue profile. Click on the ta

1 min read

Venue Marketing

Hire Space Enquiry Cycle in 47 Seconds We recommend users to use a Chrome browser when managing Hire Space enquiries for an optimal experience. When a customer contacts a Hire Space Venue, a notification email is sent to the venue's registered email inbox(es): * Click the Respond button on your notification email to be redirected to the new enquiry * On the enquiry page, you can see the customer's event brief and contact details. Should anything change, you can update them, a

1 min read

Film and Photo

We recently partnered with London Filmed to create our most immersive event recording at Nine Adam Street . We thought it was pretty cool, so we made that partnership a bit more permanent. As a result, we can now offer film and photography packages to both customers and venues. London Filmed has also created a virtual tour at the Round House

1 min read